Women go for substance while men go for looks – we’re talking about cars, not relationships. And based on the information released by TrueCar.com, women choose practicality over flashiness when it comes to their ride.
Based on over eight million retail purchases in 2010, TrueCar.com’s study examined gender differences when it came to auto purchases. “The study shows that women car buyers are more cost-conscious and purchased fuel-efficient vehicles while male buyers were completely the opposite, purchasing vehicles that were either big and brawny, like a large truck, or chose a high-priced, high-performance vehicle,” said Jesse Toprak, Vice President of Industry Trends and Insights at TrueCar.com.
The results of the study aren’t surprising – women went for the inexpensive and practical models. MINI came up on top with 47.9 percent. Other cars making the female top 10 list were the Volkswagen New Beetle, Kia Spectra, Nissan Rogue, Volkswagen Eos, Hyundai Entourage, Volvo S40, Jeep Compass, Honda CR-V, Nissan Sentra and the Hyundai Tucson.
As for the men, they went the opposite way and picked cars such as the Porsche 911, GMC Sierra, Chevrolet Corvette, Chevrolet Silverado, Ford F-Series, BMW M3, Ford Ranger, Toyota Tundra, Dodge Ram and the Audi S5. They were also more likely to go with exotic brands.
Based on the results, sales of exotic cars to women were expectedly low. Women purchased just 6.4 percent of the Ferraris sold, 7.2 percent of Lotus models sold, 7.4 percent of the Lamborghinis, 8.0 percent of the Maybachs and 9.3 percent of Rolls-Royce models.
[Source: TrueCar]
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